Palpiteros

Soccer social network with a purpose of giving a voice to the fans. Some gamification features allowed users a second screen experience during the World Cup 2014.

DISCOVERY

It was the middle of the year 2012, the London Olympics had just come to an end and the world was beginning to focus on the next mega sporting event - the 2014 World Cup in Brazil. Palpiteros had been released a few months earlier, and I was invited to join the team.

From day one, we knew we had some strengths: a sales team and a good relationship with soccer and TV personalities. There was already an MVP released, which was accompanied by the dates and matches of the Brazilian soccer calendar. Neymar Jr. was the official ambassador of the ambitious platform.

It was the middle of the year 2012, the London Olympics had just come to an end and the world was beginning to focus on the next mega sporting event - the 2014 World Cup in Brazil. Palpiteros had been released a few months earlier, and I was invited to join the team.

From day one, we knew we had some strengths: a sales team and a good relationship with soccer and TV personalities. There was already an MVP released, which was accompanied by the dates and matches of the Brazilian soccer calendar. Neymar Jr. was the official ambassador of the ambitious platform.

It was the middle of the year 2012, the London Olympics had just come to an end and the world was beginning to focus on the next mega sporting event - the 2014 World Cup in Brazil. Palpiteros had been released a few months earlier, and I was invited to join the team.

From day one, we knew we had some strengths: a sales team and a good relationship with soccer and TV personalities. There was already an MVP released, which was accompanied by the dates and matches of the Brazilian soccer calendar. Neymar Jr. was the official ambassador of the ambitious platform.

It was the middle of the year 2012, the London Olympics had just come to an end and the world was beginning to focus on the next mega sporting event - the 2014 World Cup in Brazil. Palpiteros had been released a few months earlier, and I was invited to join the team.

From day one, we knew we had some strengths: a sales team and a good relationship with soccer and TV personalities. There was already an MVP released, which was accompanied by the dates and matches of the Brazilian soccer calendar. Neymar Jr. was the official ambassador of the ambitious platform.

GOAL

To give voice to soccer fans

To create a new type of interaction during matches in the Second Screen format

BUILDING

Passion + Social + Fun

Usually, each fan has a team close to their heart, around which all important actions take place. We worked as a social network where people joined friends and guessed the scores of matches among them. One of the platform's great points of value was the ability to evaluate the performance of athletes in the best style of a sports commentator, critiquing the team's performance. Gamification elements included points, rankings and even medals. In no time, even partners distributed awards on the platform. These partnerships always brought new features to the product, often shaped by business needs.

We had retention and engagement issues but, at the same time, a reasonable acquisition rate. We looked for ideas to attract the public daily, since matches of any given team do not happen every day. We decided to fill the rest of the days with no matches with what fans follow the most news.

Usually, each fan has a team close to their heart, around which all important actions take place. We worked as a social network where people joined friends and guessed the scores of matches among them. One of the platform's great points of value was the ability to evaluate the performance of athletes in the best style of a sports commentator, critiquing the team's performance. Gamification elements included points, rankings and even medals. In no time, even partners distributed awards on the platform. These partnerships always brought new features to the product, often shaped by business needs.

We had retention and engagement issues but, at the same time, a reasonable acquisition rate. We looked for ideas to attract the public daily, since matches of any given team do not happen every day. We decided to fill the rest of the days with no matches with what fans follow the most news.

Usually, each fan has a team close to their heart, around which all important actions take place. We worked as a social network where people joined friends and guessed the scores of matches among them. One of the platform's great points of value was the ability to evaluate the performance of athletes in the best style of a sports commentator, critiquing the team's performance. Gamification elements included points, rankings and even medals. In no time, even partners distributed awards on the platform. These partnerships always brought new features to the product, often shaped by business needs.

We had retention and engagement issues but, at the same time, a reasonable acquisition rate. We looked for ideas to attract the public daily, since matches of any given team do not happen every day. We decided to fill the rest of the days with no matches with what fans follow the most news.

Usually, each fan has a team close to their heart, around which all important actions take place. We worked as a social network where people joined friends and guessed the scores of matches among them. One of the platform's great points of value was the ability to evaluate the performance of athletes in the best style of a sports commentator, critiquing the team's performance. Gamification elements included points, rankings and even medals. In no time, even partners distributed awards on the platform. These partnerships always brought new features to the product, often shaped by business needs.

We had retention and engagement issues but, at the same time, a reasonable acquisition rate. We looked for ideas to attract the public daily, since matches of any given team do not happen every day. We decided to fill the rest of the days with no matches with what fans follow the most news.

We created a news aggregator, which combined the main news from each team, sourced from multiple publishers, in one place. It was an attempt to attract users on days when there were no matches.

Finally, close to the beginning of the World Cup, we tackled one of the most popular attractions of that time in Brazil. The popular Bolão, which consists in joining friends and betting (with or without money) on matches of the tournament, besides trying to score bonus questions such as champion, top scorer and other specific questions. Whoever gets the most points wins.

We created a news aggregator, which combined the main news from each team, sourced from multiple publishers, in one place. It was an attempt to attract users on days when there were no matches.

Finally, close to the beginning of the World Cup, we tackled one of the most popular attractions of that time in Brazil. The popular Bolão, which consists in joining friends and betting (with or without money) on matches of the tournament, besides trying to score bonus questions such as champion, top scorer and other specific questions. Whoever gets the most points wins.

We created a news aggregator, which combined the main news from each team, sourced from multiple publishers, in one place. It was an attempt to attract users on days when there were no matches.

Finally, close to the beginning of the World Cup, we tackled one of the most popular attractions of that time in Brazil. The popular Bolão, which consists in joining friends and betting (with or without money) on matches of the tournament, besides trying to score bonus questions such as champion, top scorer and other specific questions. Whoever gets the most points wins.

We created a news aggregator, which combined the main news from each team, sourced from multiple publishers, in one place. It was an attempt to attract users on days when there were no matches.

Finally, close to the beginning of the World Cup, we tackled one of the most popular attractions of that time in Brazil. The popular Bolão, which consists in joining friends and betting (with or without money) on matches of the tournament, besides trying to score bonus questions such as champion, top scorer and other specific questions. Whoever gets the most points wins.

MEASURING

At the end of the 2014 World Cup, we have exhausted all the resources. Financial and staff-wise. We have reached more than 200,000 fans registered in the product, who accounted for more than 75,000 downloads of the application (iOS and Android).

Many brands were attracted and made product-related partnerships: Groupon, Sanofi, Banco do Brasil, Gillette, Ipiranga, Volkswagen, Powerade and Fox Sports.

At the end of August 2014, the Palpiteros came to an end.

At the end of the 2014 World Cup, we have exhausted all the resources. Financial and staff-wise. We have reached more than 200,000 fans registered in the product, who accounted for more than 75,000 downloads of the application (iOS and Android).

Many brands were attracted and made product-related partnerships: Groupon, Sanofi, Banco do Brasil, Gillette, Ipiranga, Volkswagen, Powerade and Fox Sports.

At the end of August 2014, the Palpiteros came to an end.

At the end of the 2014 World Cup, we have exhausted all the resources. Financial and staff-wise. We have reached more than 200,000 fans registered in the product, who accounted for more than 75,000 downloads of the application (iOS and Android).

Many brands were attracted and made product-related partnerships: Groupon, Sanofi, Banco do Brasil, Gillette, Ipiranga, Volkswagen, Powerade and Fox Sports.

At the end of August 2014, the Palpiteros came to an end.

At the end of the 2014 World Cup, we have exhausted all the resources. Financial and staff-wise. We have reached more than 200,000 fans registered in the product, who accounted for more than 75,000 downloads of the application (iOS and Android).

Many brands were attracted and made product-related partnerships: Groupon, Sanofi, Banco do Brasil, Gillette, Ipiranga, Volkswagen, Powerade and Fox Sports.

At the end of August 2014, the Palpiteros came to an end.

LEARNING

From the acquired learning, one of the most valuable was the active participation in the Scrum methodology implementation with the development team, all of which worked with agile methodologies.

The collaboration with high-level people was something remarkable in this project in which I've had the opportunity to actively participate in meetings with partners and investors.

From the acquired learning, one of the most valuable was the active participation in the Scrum methodology implementation with the development team, all of which worked with agile methodologies.

The collaboration with high-level people was something remarkable in this project in which I've had the opportunity to actively participate in meetings with partners and investors.

From the acquired learning, one of the most valuable was the active participation in the Scrum methodology implementation with the development team, all of which worked with agile methodologies.

The collaboration with high-level people was something remarkable in this project in which I've had the opportunity to actively participate in meetings with partners and investors.

From the acquired learning, one of the most valuable was the active participation in the Scrum methodology implementation with the development team, all of which worked with agile methodologies.

The collaboration with high-level people was something remarkable in this project in which I've had the opportunity to actively participate in meetings with partners and investors.

thanks to the team
Alisson Sales
Antônio Júnior
Araken Leão
Beatriz Queiroz
Dayyán Morandi
Eduardo Ruschel
Ênio Lopes
Fernando Cruz
Fernando Martinez
João Moura
Lucas Souza
Luiz Gustavo Queiroga

Marcelo Almeida
Mateus Linhares
Maurício Faria
Murilo Cepellos
Paulo SIlva
Rinaldi Fonseca
Rodrigo Vargas
Rogério Souza
Stella Iema
Thiago Barreto
Tiago Bastos
Victor Hugo Pinto